ways

3 Ways to Advertise on Amazon

Amazon is known to millions as a Whole Foods-acquiring, on-demand cloud-providing, industry-disrupting juggernaut. And although it’s not as well known as an advertising platform right now, that’s changing fast. Performance advertising software company Nanigans created an infographic that explains what Amazon’s different advertising services are and how brands are using them to serve ads […]

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13 Ways to Engage With Customers on Social Media

With more than 2 billion users worldwide, social media can provide your company with a ripe opportunity to engage with customers and showcase your brand. Creating a strong social media following can also help you become the preferred brand with your customers, and significantly improve customer loyalty and reach. To assist you with your social

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10 Ways Your Small Business Can Save Money When Gas Prices Are High

Gas prices have hit a four-year high in the U.S. Fueled by increasingly expensive oil, the cost of gasoline has been steadily increasing in recent years. In May 2018, the price of premium gasoline averaged 50 cents higher than regular gasoline in 2017. Rising gas prices can have a negative impact on small businesses that rely on

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5 Ways for New Businesses to Create a Stellar and Enduring Brand

Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures the ethos of a business and guides its journey. Branding is also important for positioning

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7 ways digital marketers use what happens on calls to optimize ROI

The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles,

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