Weapon

Your new secret weapon for better and robust analytics

Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people. What on […]

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Google Nest Hub Max: A new weapon in the smart home battle against Alexa

As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been rebranded under the Nest moniker. The rationale involves bringing the Google Home and Nest smart-home products together in the same group under the same brand, which makes complete sense. Cool hardware, clumsy branding. All

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Conversion rate optimization: Marketing’s most underused weapon

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen

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Why Partnerships Are Your Secret Weapon to Building Referrals

Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships. Why go it alone when you could instead join forces with other business owners

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