Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain […]
Connected TV: How to use the final weapon in the cross-device arsenal Read More »
In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing. This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems
T-Mobile whips out a new secret weapon for customer service: Humans Read More »
Facebook is implementing new restrictions on ads for weapon accessories, limiting their promotion to minors. Source link
Facebook Implements New Restrictions on Ads for Weapon Accessories Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook to limit weapon accessory ads, CMP’s and more Read More »
Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off. So how can content marketers
6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon Read More »
With the growing popularity of social media, it is crucial for marketers to be innovative, and to look beyond traditional strategies. Gone are the days when all you had to do to get more customers was push your products in front of your audience via advertising – today, consumers are more informed, more connected, and have
How B2B Brands are Using Influencers as a Secret Weapon Read More »
February 5, 2018 We are entering a world where everything is connected – and that’s why a lot of PPC marketers are moving from Excel into Google Sheets. Another HUGE bonus to using Google Sheets? With Supermetrics, you can transfer your data right into your sheets, saving you time and sanity. In this webinar, Supermetrics’
Our Secret Weapon: Supermetrics + Google Sheets Read More »
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as
Make user-generated content your brand’s secret weapon Read More »
Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound communications. But what happens when your proposal gets passed from its intended audience to another decision-maker? What happens as it hops
3 reasons SEO is the account-based marketer’s secret weapon Read More »
As CMOs and brand marketers struggle with the complex challenge of delivering seamless customers experiences across the online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. The evolution of marketing, driven by the rise of digital media and mobile adoption, has given way to the principle of omnichannel—a trendy
