Veteran Ad Exec Launches Local Weather-Based Bidding For Search 03/29/2019

Three-year old Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers. The product, Cognitiv Search, launches with a feature called WeatherIntent that allows marketers to optimize bids based on current, recent or forecast weather conditions tied to specific locations. With …

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