weights

Google may use different ranking weights for YMYL-type queries

Google has confirmed that for YMYL, your money, your life, queries they will give more weight in their ranking algorithm to factors around expertise, authoritativeness, or trustworthiness – also known as EAT in the industry. Google made the confirmation after it published a new 30-page white paper (PDF) explaining how they fight disinformation across Google search, …

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