Science Has 4 Scary Explanations for Harvey Weinstein’s Actions (and You Need to Know Them)

There’s a serious problem with branding, and it’s one that nobody wants to admit. The purpose of branding is to shape perception, and Harvey Weinstein knew how to expertly shape perception. His celebrated status allowed him to hide his most vile traits. Branding can hide scary behavior. Remember Harry Potter’s invisibility cloak? The cloak allowed …

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