Personalization is defined as the process of tailoring user journeys and experiences according to each customer's needs and preferences. As marketing continues to evolve, personalization has proven to be a key approach in the way we deliver content to our customers. Research by Forrester highlights that personalization is “critical for marketers seeking to enhance customer centricity and […]
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams. Source link
What's coming next for influencer marketing? We recently spoke to Pamela Kaupinen, the Senior Vice President of Strategy at HelloSociety, for some insights. Source link
What's the Future of Influencer Marketing? Q&A with Pamela Kaupinen of HelloSociety Read More »
