WhatsApp

8 Things About the Messenger, Instagram and WhatsApp Integration

If you haven’t heard, Facebook announced that it’s working to integrate three major chat platforms — Messenger, Instagram and WhatsApp — in order to allow cross-communication for users. This is a huge development. Facebook acquired Instagram in 2012 and WhatsApp in 2014, making this power move possible. The new infrastructure would keep the three applications distinct while simultaneously

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Facebook Announces It’s Merging Messenger, WhatsApp and Instagram

Exciting news. Facebook is planning on integrating the messaging services of WhatsApp, Instagram and Facebook Messenger. Integrating the Messaging Services While all three apps will continue to work as stand-alone applications, the underlying messaging infrastructure will be integrated. For example, a WhatsApp user could message an Instagram user, which is something that is currently not

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Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

It’s been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-app ads will be placed in the Status feature, as confirmed during the 2018 third-quarter earnings call in October. The move to put advertisements on the private messaging app was among Facebook’s plans to

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Marketing Day: Facebook Attribution, WhatsApp ads, measuring engagement

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