winning

The winning formula for advertising around big sports events

The winning formula for advertising around big sports events

We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what was it that resonated so well with the audience? Engage both sides of the …

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Beardbrand email showing an example of a welcome message and email drip campaign beginning

3 Types of Ecommerce Companies That Are Winning At Email

There are several types of ecommerce business models. One of the most common, especially for small to medium enterprises (SMEs), is the business-to-consumer (B2C) setup. How useful is email marketing to ventures like these? When it comes to cultivating a larger audience, marketing emails are a must. Emails may seem almost archaic to some audiences. …

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#145: 13 Questions to Nail Down Your Winning Webinar Topic and Title

#145: 13 Questions to Nail Down Your Winning Webinar Topic and Title

Launching your first webinar is a pretty exciting feeling. You’re running on adrenaline and diving into slide decks, email copy, webinar platforms, and so much more. And because I know you’re likely juggling a million things right now (that’s normal, right?!), I’m here to help you take the first BIG step in webinar planning: Identifying …

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