Delving into B2B marketing can always prove beneficial for your brand. However, writing a powerful B2B message which will appeal to your target audience is another matter entirely. According to Smart Insights, 36% of B2B professionals lack a concrete marketing plan and go for ad hoc marketing instead of planning their content strategy. Additionally, 84% […]
The Science behind Writing a Winning First B2B Message Read More »
By Brandon Olson November 24, 2020 You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and a thriving email audience is your sign up form. Here’s what to consider when creating an effective sign up form CTA. You’ve poured your heart
How to Create a Winning CTA on Your Sign Up Form Read More »
30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%. The greatest share of ad blockers is seen on desktops. Google starts its own ad-blocking initiatives to restrict annoying ads.
The ongoing race between ad blockers and ad tech: Who’s winning? Read More »
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad
How to Create a Winning Social Media Strategy in 8 Easy Steps Read More »
Do you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got increasingly harder as the spread increased. How do you think you’d fare with ten cards? What about 20?
The Secret to Winning in the Zero Patience Economy – Litmus Read More »
Hi everyone! Firstly, thank you all so much for your response to the last couple of interviews I’ve posted. Reddit has been the main driver of growth for readers/newsletter subscribers/social media followers for How the Fxck – another reason I love the Reddit community! The blog even got featured somewhere on YCombinator and the Profit
No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers. But running a Twitter contest isn’t just about
Is one of your 2020 goals to create a great Pinterest profile? We’ve got you covered! Each month, Pinterest draws in 300 million users who are looking to shop, plan, or find inspiration across a massive range of topics. No matter your industry, putting a top-notch Pinterest profile out into the world is an incredibly
While we wait for Amazon’s Q4 results to come out to see how high they climbed in 2019, I want to share eight expert views on who is winning on Amazon right now. As a merchant on Amazon, you can have two different roles. One is as a vendor working with Amazon in a retail
We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what was it that resonated so well with the audience? Engage both sides of the
The winning formula for advertising around big sports events Read More »
