Americans value offline word of mouth recommendations 41% more than online word of mouth. #ChatterMatters Click To Tweet The number of the day today is 41. 41 is the name of a great Dave Matthews Band song. It is the atomic number of niobium. The longest and last symphony written by Mozart is Symphony No […]
Why Offline Word of Mouth is More Persuasive than Online Word of Mouth Read More »
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain? Barely a week goes by without another headline about zero-hour contracts or the practices of Uber,
Why has the ‘gig economy’ become a dirty word in marketing? Read More »
22. That’s the number I want you to focus on today. It’s the number of Top 10 hits by Taylor Swift (Ironically, it’s also the title of one of those Top 10 hits). It’s the length of a cricket pitch if you’re measuring in yards. It’s the name of a 202-mile Interstate that runs
How Word of Mouth Differs for Men and Women, According to Research Read More »
It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular. 55. Get it?* If not, keep reading. 55% of people have made a word-of-mouth recommendation to someone else in the last 30 days. In fact, when asked to
What do Sammy Hagar and Word of Mouth Marketing Have in Common? Read More »
Chatter Matters: The 2018 Word of Mouth Report What influences how people shop, buy and even vote? Our 2018 Chatter Matters Word of Mouth report studied 1,001 people to learn how they make decisions. You can get the entire report – for free – sent right to your email. Source link
17 New Statistics About Word of Mouth Read More »
Word of mouth is the most powerful brand awareness method. How powerful is it? Check out this new report. Source link
5 Key Benefits of Word of Mouth [Infographic] Read More »
83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters Click To Tweet This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report. In this
New Research Shows Power of Word of Mouth Marketing Read More »
There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for
Why Surprise and Delight is an Ineffective Word of Mouth Strategy Read More »
There’s this old saying that’s been passed around and repeated so many times that it has almost lost all meaning. A picture is worth a thousand words. And especially in this modern age of social media and shrinking attention spans maybe that’s true. Instead of typing out a thoughtful comment to a post on Facebook,
On Word Choice and Knowing Your Audience Read More »
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our
Discover the Real Value of the E Word (and How to Embrace It) Read More »
