This is a pretty standard cartoon. Play on words, twist at the end, done and done. The thing that took me the longest here? The font for the Corpco sign in the back. I have hundreds of fonts of all manner and type, but most of my favorites replicate a cartoony hand-lettered look. The thing […]
When Word of Mouth Goes Wrong Read More »
For the longest time, I’ve been a Samsung guy when it comes to Android smartphone choice. I never really had brand loyalty before when it came to phones – I’d simply use what I needed at the time, which resulted in me switching between Nokia, BlackBerry, Motorola, and more. Then I got a Samsung S3,
When We Use the Wrong Kind of Glue Read More »
Why choose video to promote your small business? Because a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service, according to a 2016 video marketing survey by Wyzowl. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides
The Right and Wrong Kind of Video for Each Social Media Site (INFOGRAPHIC) Read More »
It’s become something of a strategy for me to jump into something, try to do it, fail, and then learn a little bit in the process. I learn more by failing than by studying something to death. But that’s not all. I Get a Lot of Things Wrong I get people wrong. I forget that
I Get a Lot of Things Wrong Read More »
Today’s digital marketing technology can easily break down cultural and geographical communication barriers. Small businesses can now tap into the global marketplace with greater ease. In fact, no business is too small today to pursue business opportunities at the international level. However, it’s difficult for marketers to spend time in foreign countries to soak
Are You Using the Wrong International Marketing Strategy? Read More »
Here are Blog Tyrant we place a lot of emphasis on getting email subscribers and building a mailing list that is engaged, happy and active. We also like to share practical and tested strategies for bloggers to try out themselves, and sometimes that means sharing the things that don’t work so well. Today we’ve got
This Email Experiment Went Horribly Wrong Read More »
Pexels / Pixabay Launching is tough. It’s stressful and full of anxiety. There are not just psychological barriers to bust through but real ones as well: Will anyone show up to my thing? Will the webinar work? Will anyone buy this new offer? How do I capture the right leads? How do I do retargeting
You Are Focusing On the Wrong Things for Your Next Launch Read More »
Lately we’ve been obsessed with a simple idea here at Fizzle. When we hear a success story from someone who built a business, there’s usually a distinct turning point in the story. This turning point revolves around something the entrepreneur changed that made everything click. Sometimes the change is small, other times it’s a larger
Do you ever worry you’re building the wrong kind of business? Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert muses on inventing our own traditions. In the news, we cover Apple’s $1
Could Apple Go Wrong With Its Billion Dollar Content Investment? Read More »
McDonald’s has had so much success that sometimes it’s easy to overlook their failures. One of the biggest ones was its attempt to be innovative at the expense of efficiency and reliability, its best-known qualities. Every burger and batch of fries is made exactly the same way, which keeps its food fast, consistent and cheap.
3 Companies That Failed to Adapt, And Where They Went Wrong Read More »
