“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain Robert Rose and I will launch our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit, at Content Marketing World this September. The […]
How Marketers Get Marketing All Wrong Read More »
Forbes How The Wrong Marketing Agency Can Endanger Your BusinessForbesYou don’t really need an intensive (and expensive) link building or search engine optimization (SEO) campaign to put you on top of the result pages for general keywords. You need a localized marketing campaign tailored to a small business budget. Source link
How The Wrong Marketing Agency Can Endanger Your Business – Forbes Read More »
For many small businesses, SEO is uncharted territory. To some, the age of digital marketing may seem overwhelming. To others, it may appear deceivingly simple. In either case, the online arena opens a world of opportunities as local companies can compete against larger corporations like never before. Make sure you embark on your digital journey
What Small Businesses Get Wrong Read More »
If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why
Why Revenue is the wrong metric for B2B marketing Read More »
Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than
What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith Read More »
Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets. While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous
How to Stop Wasting Time on the Wrong Content Read More »
If you work with clients directly there’s a very good chance you’re going to have to deal with some shitty situations. Clients asking for late refunds Clients delaying payment for waaaaaaay too long Customers leaving bad reviews on Yelp, Etsy or something like it Clients changing requirements in the middle of a project Client taking
Client Relationships — What to Do When Things Go Wrong (FS220) Read More »
