The Upsell Equation System

Product Name: The Upsell Equation System

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The Upsell Equation System is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.


G’day! My name’s CJ Parker from Australia and I want to share with you a weird little “mind trick” I recently stumbled upon. A trick that can turn almost every single one of your buyers into premium, high dollar value customers. Now it’s probably going to seem a little weird (and considering how unique and ‘left-field’ it is, it might even be a little shocking) but stick with me.

FACT: There’s no quicker or more effective method for increasing your customer value, increasing your revenue, and drastically increasing your online profits than by UPSELLING.

Definition: up·sell verb ‘up’sel : to try to persuade a customer to buy a more expensive item before check out

But no surprises there, right? I’m sure you already know how much potential upselling has for your online profits.

The problem is: Regular upselling techniques – no matter whether it’s Offline Marketing or Online Marketing – are getting tired, unresponsive, and in many cases just plain manipulative (and even unethical).

Unfortunately, the most common upsell techniques available to us today are not only converting poorly, but they’re also doing more to insult our prospect’s intelligence than close a sale…

I’m talking about things like…

– Those endless loops of One Time Offer pages
– Forced continuity
– Fake webpage scripts that try and “scare” people into hitting the order button (but only end up making you look like a douchebag)

– or even withholding the full
product until you upgrade to a 10x more expensive option…!

…and any other tired old marketing gimmicks

Maybe they used to work but these days they’re just cheap ploys and deceptive shenanigans… It’s not real marketing; it’s simply trying to fool your customers into giving you more money.

But if you’ve resorted to using these ploys, or at least considered using them, I’m not trying to make you feel bad here…

It’s not your fault – it’s just the way
we’ve been
taught to market all along

Have you ever felt frustrated that even though you’ve got a valuable, high quality info product to sell, nobody seems willing to pay extra for it?

…have you ever wondered how the big time marketers seem to be able to create their “high-end” upgrade offers so easily?

…do you want to break through the info product selling barrier and move into the IM “Upper Class”, but worry you’re running out of time?

…and are you getting sick to death of seeing those lame, deceptive little marketing gimmicks? 

If you answered “Yes” to any of these questions… then you’re a lot like me.

That’s because until recently, I was suffering from ALL of these common Marketing problems.

You see, I had a dream of becoming a successful internet marketer and info product seller. But to say my first attempt(s) was a failure is a BIG understatement…

I knew I had a good product, but I couldn’t even get people clicking the order button for my basic offer. The whole idea of selling my prospects even more expensive product offers seemed a world away.

I read every forum, blog post about copywriting, conversion… desperately trying to find something that could help. And pretty soon I realised something that totally freaked me out: That even the most serious, big-time marketers don’t earn a cent of profit on their basic offers.

So pretty soon it became crystal clear that upselling is where the true profit is.

So I bought every eBook, software and program that promised me upselling success. I tried EVERY gimmick to try and convince my prospects to buy more expensive stuff from me before they left. But none of it helped (and in fact a lot of it sent me backwards…). So pretty soon my online selling career was looking like a fish with a PlayStation: Bloody useless!

I knew how critical upselling was to my online marketing success.

And I knew all too well the fact that this “upselling” game was where the gurus were getting their big pay checks from.

But I just couldn’t find the secret to getting people to pay more money for my products.

It really started to feel like the online selling bandwagon was leaving town without me.

And I wasn’t far off giving up on my dream of being an info product seller completely, when I stumbled upon something extraordinary from an extremely unlikely source.

A friend had lent me a business book months earlier and I finally got around to reading it (remember those things? An actual book… with real world expert ideas & knowledge)

It was from this university professor and it was all about how our minds work when we’re buying stuff. It couldn’t have been further away from the world of Internet Marketing I’d had my head stuck in for months… yet it was incredible.

Here was a guy who had NO interest in online marketing, sales pages or conversion tricks… yet was preaching stuff that made him sound like a GOD in comparison to the ‘gurus’ we often look up to for inspiration.

And while the whole book was pure gold, one section about choosing between different offers at different prices REALLY stood out.

As I read, light bulbs started going off like
fireworks in my head

It was this weird little psychological “mind trick” that you could use to get just about anyone to buy your most expensive offer.

The author was talking about stuff like “anchoring”, “decoy offers”, “relativity” and a whole bunch of other psychological voodoo I’d never heard of before.

He even had this one weird little graphic illustration that showed how crazy our brains are when we’re in buying mode. It went a little something like this…

Take a glance at the two black circles below and tell me which is larger. The black circle on the left, or the black circle on the right?

The one on the left is larger, isn’t it?

Look again… they’re identical.

But by anchoring smaller or larger grey circles, the black circles in the middle become relatively different in size. Crazy!

And while I’m not suggesting you surround your product offers with pretty little circles to get customers sending you more money, this does illustrate the POWER of using “relativity” to contrast your offers. So when you add more advanced strategies to the mix, you’ll see how you can apply it to your selling to get amazing results.

Now like I was saying, I was just plain lucky to stumble upon this voodoo “mind trick”, but I knew it could solve my online selling woes.

Only problem: I had no idea how to implement this general theory into an actual sales page.

And it’s not like the dude writing this book was gonna help – he was a university professor, not some cutting edge copywriter. But with the belief this method could be the answer to my problems, I dove in head first and started testing it on my info product.

At first it was a complete disaster. In fact it was so bad I actually DROPPED my overall conversion rate (let alone got to “upsell” anyone).

But like some crazed magician, I didn’t wanna stop until I’d perfected the trick and exhausted every bit of the amazing research on this topic…

Like I said: I SUCKED when I started trying
to sell information products & services

But after implementing these weird little psychological “mind tricks” I was able to INSTANTLY create genuinely valuable upsell offers to put in front of my prospects, then turn around and get almost EVERY last one of my customers to buy my most expensive offer.

Here’s a screenshot showing a twelve (12) hour period from one of my ClickBank accounts:

In the screenshot above you can see the three items that we were selling:

And you can also see that almost EVERY buyer was choosing to upgrade, and almost all of them were taking the “high ticket” item. I did the numbers and worked out that I am now upselling 96.8% of my buyers into more expensive offers. Out of 425 purchases 411 were premium sales (or “upsells”).

And I was doing it all WITHOUT using any of the deceptive (and often unethical) marketing ploys that we’ve been told are “mandatory” if we want to be a success online.

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I just got lucky… now it’s YOUR turn

Like I said, I was simply lucky enough to stumble upon this cool little “mind trick”, and even more fortunate to discover a simple yet extremely powerful way it can be directly implemented into ANY info product sales page to nearly-guarantee you upsell your prospects into a “high-end” price point. So after I’d seen the 96.8% conversion… after I’d seen how powerful this method was… I decided to write down the entire method, along with my business parter Tom Elliott, into a step-by-step manual so that others could replicate this sort of success.

Now I don’t want pretend we’re some marketing gods or anything (personally I’d rather go surfing than pay attention to the latest hyped up product launch). But when Tom and I realised this psychological trick was killing traditional upsell methods, while still letting me keep my integrity… we wanted to spread the word.

So we’ve turned this psychological method into a complete system that info product publishers, service providers, and basically anybody “selling” online, can use to get 96.8% upsell conversion rates and boost customer value by up to 15 times.

It’s a unique new system that allows you to instantly create genuinely valuable upsell offers that buyers cannot resist (even if you think you’ve only got one offer to sell right now…).

Quite Simply: You can now increase your upsell conversions, revenue and profit… and keep your integrity at the same time.

We call this system the Upsell Equation and below is just a bit of what’s inside.

This is the exact same system Tom & I personally used to STOP worrying about being left behind by the info product selling bandwagon and start enjoying the kind of Internet Marketing success we knew we deserved. Check out just some of the benefits the Upsell Equation SYSTEM contains:

The ability to smash through the frustration of the Info Marketing “glass ceiling” and start getting the sales figures my quality info products deserved

How to get almost every single one of your buyers (96.8%) taking your upsell offers and paying you more money for your info products

If that’s the sort of thing you’re after, then please just take a minute to check out exactly what’s inside your full Upsell Equation system below…

Component #1: The Upsell Equation “Core Manual”

Your 53 page eBook that explains why this weird upselling “mind trick” is so powerful (as well as how to easily implement it, step-by-step).

● Why traditional conversion methods are actually doing more to harm your selling and online marketing efforts (and how to ensure you avoid them.

● How to INSTANTLY create a “guru level” Upsell product. If you’ve already got a basic product or service you can sell, then you’ve also already got a whole bunch of premium products just waiting to be sold 😉

● The “Magic Circles” Mind Trick and how it can be used to convince your prospects to buy your most expensive upsell offer

● Position your “upsells” so that 96.8% of buyers can’t resist paying for your most expensive offer

● Why every consumer is hard wired to accept this method as soon as they see it. This is psychological magic that’ll probably seem very surprising (you may even learn a thing or two about yourself…)

Component #2: Copy & Paste Templates

Implement the Upsell Equation in an instant by simply filling in the blanks and pasting your own “Equation” into your sales page. This is going to be SO vital.

● The “Copy & Paste Conversion” system that lets you implement a powerful conversion tactic directly into any sales page in minutes.

● How to create the most irresistible order button and insert it into any sales page (we’ll even give you a template for you to copy and paste…)

Component #3: The Anatomy of a 96.8% Swipe File

The most powerful way to use a new strategy is to see it in action (and then just copy, paste and change the basics to suit your own offer… 😉

You will literally get a full tour inside a high-converting sales letter. Uncover not only HOW to achieve 4.5%-8.2% conversions and 96.8% upsell rates, but understand WHY (this is KEY for applying it to your own marketing).

Component #4: 5x “Video Walk-Through” Tutorials

These core Upsell Equation Video Tutorials walk you through every aspect of the system, so you know EXACTLY what, when and how to do it. Some of the eye-openers you’ll get in this 5x video series include:

● How to ethically bribe your prospect to give you more money at the same time as HELPING them achieve their goals faster…

● What a free breakfast in Rome told me about how to influence “fence-sitting” prospects and convert them into high-value clients

● How to play god with the “Voodoo Framework” – the rule that affects every one of your prospects AND their buying decisions

● The “Empathy Insider” trick for instantly gaining authority with your prospect and turning them into a high-end customer

● The 9x “Power Products” you can quickly turn into high end, high priced products to upsell at least 9 out of every 10 buyers

Component #5: Your Exclusive
“Advanced Upselling Secrets” Video Series

Five (5x) brand new, highly advanced video training modules to take your conversions and upsell profits to the “guru level”. Some of the insights you’re going to get inside these videos include:

● The “UE Economist” formula that shows you exactly how to price your info product to maximise profits (use this and you’ll be able to sell products in price ranges 3x- 5x higher than you ever have)

● The most powerful, effective, easiest to use and best of all FREE software for tracking your conversions and optimizing your upsell profits

● Why attracting the smartest (and most cashed up) buyers in your nice is crucial for your long-term Internet Marketing success (plus “how” to do it)

● How to make your product look 400-500% more valuable without touching it (This is true psychological “voodoo” right here… and the best part: it actually gives more value to your buyer at the same time)

● The one subtle change you can make to your sales page that instantly has your upsell offers looking 12x more reasonable (and more affordable) than your competitors

● How to price your offers in a way that ethically bribes your buyers into paying for the most expensive option

● How to talk to your prospects as if they’ve already paid you (and make it irresistible for them to leave without doing so…)

● How to turn one info product (such as an ebook) into 10x upsell offers in less than one hour

● The “Specific Authority” Value Index: Instantly add 425%+ more value to your info products (it takes about one minute to do)

● How to uncover your prospect’s “Success Currency” (plus: the influential impact it can have on your sales figures and upsell conversions)

● What “Dogs & Foxes” have to do with your upsell conversion rates (no kidding)

● How to create reality for your prospect in a way that not only influences them to buy, but also delivers them more value and more satisfaction as well

● The bizarre psychology that makes info product buyers run scared. All you have to do is position yourself on the opposite end of this spectrum and they’ll fall into your arms

● How to stop wasting time talking to “freebie seekers” and start attracting “cashed up” clients

● The simple psychology behind why our basic human desire to “please everyone” is devastating to our info marketing conversions

● How to use scarcity and urgency tricks in your marketing (without sounding like a douchebag)

● How to make your premium, most valuable and most expensive upsell offer seem like the logical (and only) choice for your buyers

● How to track your upsell offers for maximum profit (track the wrong thing and you’ll be going backwards…)

● Getting three times the profit margin from your info marketing (the weird thing is: this helps your customers just as much as it helps your bottom line)

● How (and why) making a product more expensive can boost your conversion rate, your bottom line, as well as the satisfaction and success of your customers – all at the same time (the truth is even stranger than it sounds)

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● How to make your buyers feel satisfied with your product BEFORE they’ve even opened it (weird but true)

● How to increase the price of your product AND give greater value to your buyers at the same time (win/win)

● Why GIVING AWAY part of your info product will make buyers pay you more money (the opposite of all logical thinking)

● The “C&C Method” that trains your prospects into paying you more money (this has potential to be used for evil: handle with care 😉

● Scarcity tricks that don’t suck

● Why standard testimonials on your sales pages are often turning off your buyers (and how to fix them)

#1. Core Upsell Equation Manual
#2. Five (5x) “Video Walk-Through” Tutorials
#3. Copy & Paste Templates
#4. The original 96.8% Swipe File
#5. Five (5x) “Advanced Upselling Secrets” Video Series


One of the things that bugs me about the “internet marketing” world is the lack of proof you see on some big fancy sales pitches. Sure, there’s always plenty of hype and buzz… but where’s the evidence showing this actually works? So that’s why I’ve gathered a bit of feedback from early Upsell Equation members (we did a limited release in late September).

We’re showing you these REAL results from REAL members because we think it’s very important to know whether or not a new system works before hitting the order button…

By now you probably have a pretty good idea whether or not you WANT this system, so we’re not going to give you the whole “Used Car Salesman” pitch, but…

Do you NEED the Upsell Equation?

We’re not going to feed you any B.S. and pretend this system will make Ferraris appear in your bedroom overnight. In fact forget any of the “get rich quick” crap: This isn’t the magic bullet to becoming a rockstar millionaire.

Because while the Upsell Equation probably is the key to increasing your online selling to the level it deserves, it’s only one piece of the puzzle. So if you are brand new to the Internet Marketing game or if you have absolutely zero desire to sell your own products or services: Please do NOT buy this.

Or if you are interested in info product selling, but you’re already enjoying crazy upsell conversion rates for your high-ticket items: You can also move along.

But let’s face it: There are several “chronic” problems that us sellers face which do not ever just go away on their own. So please pay special attention to the following list, and if it turns out you’ve experienced any single one of these problems, then this may just be the system for you.

However… if while you’re reading this list you suddenly feel you’ve experienced ALL of these “chronic problems” (that are pretty tough to shake on their own… and we know from personal experience!) then you probably NEED this program immediately.

Are you frustrated with the total number of sales you’re making?

…do you wish you knew HOW to put together high-end packages, but haven’t done it because you thought it was too difficult, or worried that your product wasn’t “high level” enough to justify the premium price points?

…have you been enjoying moderate success as an internet marketer, but feel like there’s a glass ceiling in between you and the serious players out there?

Or do you simply want to know what exactly is this “mind trick” that some rambling surfer guy from Australia is going on about?

Then scroll down immediately and check out how to download your exclusive copy of the Upsell Equation system.

As we were saying.. You don’t need me to force you into clicking the Order button below, if you do need what’s inside the Upsell Equation…

You already know if you need this.

But Before You make your final decision… 
What Makes This Different?

The Upsell Equation system is a unique new method for turning regular buyers into premium, high dollar value customers. It’s different from everything you’ve seen on the topic of upselling…

What The Upsell Equation is NOT:

…NOT some long-winded “theory” that sounds good in practice but hasn’t even been tested by the author, let alone anyone else!

…NOT anything at all to do with “One Time Offers”, “Backend product pitches”, “Sales Funnels” or “False Scarcity” tactics.

…NOT any sort of pop-up, pop-under, fake “salesperson” or any other devious trick (in fact it’s got nothing to do with any kind of software or scripts at all).

…NOT anything to do with fooling prospects into paying more for worthless products (this system shows you how to provide genuine value to buyers, even if you don’t already have premium offers to upsell them into…).

…NOT some “flavour of the month” technique that’ll be totally irrelevant next week. This system is so effective because it’s based on something that’s hardwired into each and every one of us since the day we were born. It’s based on the work of scientific researchers who have seen deep into the way our brains work when we buy.

What The Upsell Equation IS:

…IS a system that works for both Online AND Offline Marketers

…IS suitable for any online marketer that already sells products or services, or at least aspires to be there soon (actually I’ve even had several offline marketers raving about it’s effectiveness).

…IS a method that’ll show you how to create upsell offers even if you’ve only got one product for sale right now (often instantly, while still providing massive value to your customers).

…IS a system that’ll work no matter what price range you’re selling at (and this is so deep rooted in the human mind, it doesn’t matter what you’re selling either).

…IS a unique new system that ethically bribes 96.8% of your buyers into paying for your premium (or “high end”) offers.

…IS a unique new system that out-converts traditional upsell methods WITHOUT resorting to any manipulative or unethical techniques, tacky software scripts, or any of the tired old marketing ploys you’re probably as tired of seeing as we are.

The Upsell Equation IS a unique new system for getting 96.8% of your customers to give you more money than they normally would.

We’re going to give you a full 60 DAYS to try out the Upsell Equation system. And if after 60 days you haven’t earned your investment back between 10x and 100x over, shoot me an email and you’ll get a full refund. No questions asked.

Do you want to be able to create premium, irresistible upsell offers in an instant?

Do you want to give your product or service the sales figures and conversion rates it deserves to be getting? You have a clear, simple choice right now.

Grab the Upsell Equation today and start implementing an incredibly simple yet powerful psychological trick for upselling almost up to 96.8% of your customers…

Grab the Upsell Equation today and start implementing an incredibly simple yet powerful psychological trick for upselling almost 100% of your customers. The same trick we stumbled upon that “breaks through” the info product selling barrier to instantly create “guru level” upsell products and offers (…that convert at 96.8%).

And we look forward to seeing you on the inside.

CJ Parker & Thomas Elliott

Every effort has been made to accurately represent our product and it’s potential.
Any claims made of actual earnings or examples of actual results can be verified
upon request. The testimonials and examples used are exceptional results, don’t
apply to the average purchaser and are not intended to represent or guarantee
that anyone will achieve the same or similar results. Each individual’s success
depends on his or her background, dedication, desire and motivation. As with
any business endeavor, there is an inherent risk of loss of capital and there is no
guarantee that you will earn any money.

Click here to get The Upsell Equation System at discounted price while it’s still available…

All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.

The Upsell Equation System is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.

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