The
biggest challenge for online marketers is to gain visibility for
their websites because it has a direct link to ranking, traffic flow,
and conversions. But getting noticed is not easy, especially for
small business owners who have a frugal budget. The bigger online
players in search engine optimization are the bigger companies with
enough financial muscle that can help to sway things in their favor.
Money matters a lot because unless you can hire good resources,
better SEOperformance would
remain a pipe dream. Content creation holds the key to better
performance, and it takes money, time, and effort to create quality
content that drives the campaign ahead and generates the desired
result. Similarly, it is common knowledge that to succeed in online
marketing, you must create an impressive backlink profile that
displays your website in good light and helps to improve ranking.
With
limited financial capabilities, small businesses have only organic
traffic to focus upon because they cannot afford to indulge in paid
searches like carrying out PPC campaigns nor in other forms of online
advertising like banner ads or advertising on social media. Indeed,
they can take to guest posting that allows them to publish content on
other relevant websites that help to gain exposure to a new audience,
but that is only one of the strategies to earn backlinks and boost
rankings.
To
get the most from the limited financial resources at their disposal,
small business owners can adapt other techniques and tactics of
obtaining backlinks. These techniques are simple too, that does away
with the worries of dealing with things that are too much technical.
What
small businesses can do to gain backlinks more effectively without
straining their budgets will become clear on going through this
article.
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Bank
on infographics
Content
must be attractive in its presentation so that it catches the eyes
easily and makes reading interesting. Users have limited patience in
going through large chunks of text items, which no matter how well
structured, will not be as attractive as graphically presented
content. Infographics score much better than text content that makes
it the most shared form of content on the internet. Any information
or data presented in graphical form constitutes infographics that are
also quick to present and easy to consume. Infographics generate a
lot of interest among viewers due to its attractive yet
straightforward representation that makes content consumption a
breeze. Infographics are fun and receive high sharing on social
media. Moreover, other websites with similar interests will use your
infographics for their content and link back to your site.
It
is possible to create an infographic on any topic by choosing one
that is interesting and appealing to the audience you target.
Creating infographics is easy because even if you do not have any
design skills, you can create an eye-catching infographic by using
one of the many online tools.
Get
media coverage
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With
the target on gaining high online visibility, you can take recourse
to some offline resources to augment your efforts in online
marketing. Develop relationships with the local media so that they
provide coverage to your business, which helps in business promotion
and even in attracting new customers. When some media mentions about
your business, it gathers more authority and helps to earn a position
of respect that generates trust. Keep the local media aware about
your participation in various activities in local events so that it
encourages them to pick up a story from it that they publish on their
website and include a backlink to your site.
In
addition to sharing your company news, you can do some newsjacking.
Newsjacking
means that you can seize some breaking news opportunities and infuse
your own business story into it. For example, if there is a forecast
of heavy storm and rain as a window manufacturing company, you can
use the piece of news to spin a story about installing power windows
that offer more protection and security in harsh climates and create
a news article on it. Building relationships with the local media
will surely take your business far and wide across the web.
Use
customer data in the content
A
sure way of increasing credibility of blog posts is to use data and
statistics as it becomes important tools for reinforcing arguments.
With a focus on your business finding mention here, there and
everywhere, you can make data and statistics related to your business
available to other writers for using in their content. This would
open the doors for earning tons of backlinks. Emphasize creating
customer data that become easy bait for enticing writers who are keen
to share the data in their articles. The best way to build customer
data is to conduct your research by surveying people from your e-mail
list. Choose a topic that is relevant to your industry and generates
useful information for the audience. The information becomes the
basis for creating content either as a blog post, infographic, or
report that includes some charts and graphs that are easy to
understand.
Offer
a free online tool
An
easy way to uphold your website is to create some added attraction
that draws people towards it. People are always on the lookout for
something useful to them and to meet their expectations; you can
offer some free online tools that they find attractive. If you are
in financial business that specializes in providing loans, providing
a free EMI calculator can help to earn a steady flow of traffic to
the website. The free tool can have links to many articles about debt
management and debt relief, which helps to generate a steady flow of
backlinks. The tools not only help to target your audience but also
get a lot of online sharing. The more visibility the website gains,
higher are the chances of earning backlinks.
These
easy and actionable techniques of earning backlinks should come in
handy for small business owners who can enjoy better rankings in
search results without spending anything extra. The higher
visibility gained from it opens up the gateway for earning backlinks.
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