One thing that needs to be done when launching a new app or website is to make sure it is done carefully. Lack of care when launching can lead to problems that can lead an app to fail or a website to need a complete redesign. Luckily for those that are not tech savvy enough to do these things there are a multitude of people that can help in the freelance world for an affordable rate. The most important thing that can be done is to take care of all of the controllable details then let your preparation shine. Allowing certain variables to play out when they can be controlled is a recipe for disaster. The following are tips to make sure you are launching at the right time and with an app that you can be proud of.
Target The Right Keywords
Keywords are important for a website and its search engine ranking. They are equally as important for an app about to be launched as targeting the wrong keywords can make it difficult for people to find the app. Use this keyword suggestion tool to see if you are on the right track when developing your app. Keywords are extremely important in having your app ranked in the right niche and for the features that it has.
Test, Test, Test
Testing a website or app is imperative as the last thing a business wants is to have errors or bugs present. An app or website freezing then having to reboot can lead a visitor to uninstall or leave the website never to return again. Hiring testers for the app is necessary as you might find that the app is not as intuitive as the developers might think. Making sure the app is user friendly for your target demographic is also important as something too complicated for less tech savvy users could end up being frustrated.
Security Could Not Be More Important
Regardless if you are launching an app or website it is imperative that security is first priority. The last thing that a person wants after purchasing something in an app or off a website is to have their personal information leaked. This not only will lose customers but there could be legal repercussions if customers decide to file a lawsuit. If you are running a ecommerce site or app you need to have a quick checkout process but do not let it compromise security at all.
Check How Similar Apps Rank For Particular Keywords
Using a tool to check how similar apps that might be from competitors are ranking can be done easily with this rank checker tool. After the app is launched you can check to see how your app store optimization marketing techniques are working. This can help you fine tune the app but make sure that you check your competition as this can be a great way to guide the project.
As you can see there are plenty of things to take care of before launching a website or app. Do not leave things to chance as this is begging for a disaster!