Are you looking to give your blog a boost with some more traffic, and to do it fast? Read on to learn how to increase blog traffic overnight.
Wondering how to get new traffic on your blog without investing months of effort?
Increasing your blog traffic takes a bit of work. However, the right strategies can have such a drastic effect that you’ll see your traffic grow from one day to the next. Tens of millions of people now blog in the U.S. While some of those people simply blog for fun, most of us hope to gain money, or at least recognition, in the process. And the way to get those things is to increase blog traffic.
Wondering how to increase blog traffic fast? We’ve put together a few key tips that will get you the results you want. Keep reading to learn how to get new visitors to your blog overnight!
1. Create Content Strategically
If you’ve been randomly putting content out there with no strategy, you’re not likely to see a lot of traffic. To get people clicking, all it can take is a single, strategic article. Some people see their traffic blow up overnight thanks to just one post.
The key is figuring out what kind of posts will get you those traffic booms. Content is, of course, the most important thing on your blog. It should be what you invest the most time in.
The content that gets the most visitors tends to meet a particular need that those visitors have. Think of it like marketing. Marketers look for “pain points” in their target customers, then create products that will address those pain points. A blog is much the same way. However, instead of a product, you’re creating content to meet a specific need.
Consider your target audience, what they do, and what they’re into. The content you post might be things that they find useful or things that they find entertaining. Of course, the best content usually hits both of those points.
Check online forums to see what people are asking related to your blog’s subject. This can help you generate good post ideas. Check what other bloggers have written about, as well. Can you give a different angle on something, or is there a gap in what’s been discussed so far?
Readers love gorgeous infographics, fascinating statistics, and great storytelling using images or video. If you can hit those marks, you’re likely to see your traffic grow fast. People will want to share and link to the right content.
2. Make it Evergreen
Another part of your content strategy is to create evergreen content.
If you only post timely subjects, you have a short window of time for your posts to gain popularity. However, evergreen content is poised to blow up at any time. And if some news breaks that’s relevant to one of your evergreen posts, you have a chance to push it out to readers all over again.
Many posts that go viral aren’t new posts — they’re just evergreen. Give your posts more chances to catch people’s eyes by not giving them expiration dates.
3. Create Stellar Headlines
You can’t draw attention to your content overnight if your headlines don’t shine. Many people decide to click on a post based on the way the headline is phrased even though they may not realize it.
In fact, some people believe that the headline is more important than the post itself. If the content is great, but the headline is lackluster, it doesn’t matter, because no one will read it. However, even poor content with an excellent headline will get some visitors (although good content is always better, of course).
Sharing your post is like giving it an interview with potential readers, and the headline is the interview clothes you choose. Without the right clothes, readers won’t give your post a chance, no matter how great it is.
Experiment with different headline styles, especially in the early stages of your blog, to figure out what works best for generating traffic. For example, you might share the same post different times with different headlines, and see which ones get the most traffic.
4. Use Email Wisely
People can’t boost your visitor count by sharing your posts if they don’t know what to share. Promotion is one of the most important parts of your blog strategy, and email newsletters are a great way to promote.
When people visit your blog, collect their emails for the newsletter. After you have that information, send out regular (but not too regular) emails featuring new content, and relevant or timely old content. This helps people who already like your content stay connected to it, making them more likely to share it.
5. Check Your Keywords
To make content that gets noticed, you need the right keywords. Check your keyword rankings to make sure you’re targeting the right keywords for your niche.
SEO might sound scary, but having a post that’s highly ranked by Google can really change your traffic numbers overnight. Today’s keyword strategies involve using keywords naturally, not stuffing them into posts. You can optimize for Google without making your content clumsy and hard to read.
You can also use long-tail keywords. Google loves longer keywords, and there’s less competition for them, so they’re easier to rank for. Figure out what your target audience is searching for, and use that knowledge to find the right keywords to rank for.
6. Optimize for Mobile
Your audience probably isn’t looking at your site from their desktop or even laptop computers. Does your blog read well on mobile?
Although this may not technically increase your traffic overnight, mobile optimization is key to having your blog posts poised to go viral. You won’t get the numbers you want if your site is hard to access or read using a phone.
Ready to Increase Blog Traffic?
When you increase blog traffic, you can meet your blog goals, no matter what they are. There’s no secret formula for growing traffic to your blog. However, these time-tested tips are sure to get you the numbers you need.
Want to learn more about using social media as part of your strategy? Check out our guide to growing traffic on Instagram.