The tool enables users to share access to Twitter accounts without having to share a password – similar to how you can manage a Facebook Page via your personal profile, as opposed to logging in as the business.
It works like this:
First, on TweetDeck, you need to add any members of your team who you want to be able to contribute to your brand handle.
The new process enables almost all the Teams functionality within the Twitter mobile app, but you’ll still need to add team members via TweetDeck.
Once a user has been added, they’ll see a new icon in their Twitter app screen indicating that they can switch to the relevant brand handle.
Tap on the icon and you’ll switch to that account, with capacity to check notifications, respond, tweet – all the regular tools.
If you want to switch back to your personal account, tap on the profile image then tap onto your personal profile icon at the top right.
It’s a simple, straight-forward process, and will be a welcome addition for the many social media managers who are sick of having to switch between different logins to manage their Twitter presence on the go.
The new functionality is available now – for more information on the change, and how to put it in effect, refer to Twitter’s Help Center.