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Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market.

Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate confectionery, and dairy. In this video, Mintel takes a look at the trends shaping the ice cream market in India, what drives consumers to buy ice cream, as well as the recommended strategies for brands to help tackle cross-category threats and drive consumption.

For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at [email protected]





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