Rimpie is Mintel’s Senior Beauty Analyst based in Mumbai. She specialises in analysing and providing insights on India’s beauty and personal care market and consumer trends.
October 17th, 2019October 17th, 2019
Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The introduction of affordable price points and small packaging has shattered initial usage barriers wherein fragrances were considered a ‘premium’ offering; they are now within the reach of the masses.
In this video, Mintel takes a look at the trends shaping the fragrance market in India, the purchase drivers among consumers, as well as the recommended strategies for companies and brands.
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