Marketing Podcast with Simon Sinek
For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last.
First off, if you’ve not read either of these books, I suggest you get both. In Start With Why Sinek echoes many of themes surrounding purpose that I’ve been preaching for years. Leaders Eat Last is a bit of a follow up in that once you have your “why” you must go to work on attracting and leading with whom that why resonates. As Sinek explains, the title of the book is drawn from a long-standing, yet undocumented, policy in military mess halls in which leaders by rank eat last. Perhaps the primary point in the book is that the true art of leadership isn’t about ruling with power, it’s about helping others get what they want.
Sinek compares that act of parenting to leadership. In a perfect world, a parent wants what’s best for a child, helps them reach their full potential and doesn’t always get to be their best friend in the process. But the key here is trust. When we trust a leader, even if we don’t actually like spending time with them, we will follow them.
Sinek uses the success of the 12 Step Program widely used in Alcoholics Anonymous to make another point about true leadership. Over the years, AA has found that if people successfully move through the first eleven steps but fail to embrace the twelfth, they often fall back into old habits. The final step asks them to help another alcoholic find recovery. The message and perhaps paradox of leadership is that in the end it is simply the act of helping others get what they want.
Questions I ask Simon:
- How is your title inspired by the military?
- What makes you a leader?
- How does leadership, or lack thereof affect job satisfaction?
What you’ll learn if you give a listen:
- How Simon found his focus and passion and discovered how to facilitate trust between leaders and their employees
- How to practice leadership
- What makes a healthy workplace culture
Want to know the secret to reaching inbox zero and taking back your email sanity? The answer is SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Aside from removing all of the junk so you can focus on messages that matter, there’s a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. They also have Reminders that automatically remind me when I need a follow-up email, aka nothing falls through the cracks. Did I mention snooze emails? They are a great way to defer/de-emphasize less urgent emails so that I can read them later.
Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit https://www.sanebox.com/ducttape today and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.
Subscribe: Apple Podcasts | Android |
Join To Our Newsletter
You are welcome