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Dublin, March 29, 2019 (GLOBE NEWSWIRE) — The “Marketing Automation Software Market (2013-2023)” report has been added to’s offering.

This research estimates, that by 2024, the marketing automation software market will generate a revenue of $32.6 billion. During the forecast period, the domain will progress at a 13.6% CAGR.

The reasons for the growth would be the rising use of social media and increasing adoption of digital marketing. On-premises and cloud are the two deployment types, of which the cloud category is expected to grow faster in the future. The high demand for cloud services by enterprises to improve reliability and scalability in order to eventually enhance their IT functionality and operations is one of the main reasons behind it.

Telecom and IT, banking, financial services, and insurance (BFSI), automotive, retail, hospitality, manufacturing, government, healthcare, media and entertainment, education, e-commerce, and others (aerospace, logistics defense, and research companies) are the various industries that contribute to the marketing automation software market growth. Among all these, the largest revenue contribution in 2018 is estimated to come from the BFSI sector. The huge amounts of data with BFSI companies can be leveraged to target more customers, using marketing automation software; therefore, the growth of the sector will positively affect the domain.

Another reason for the marketing automation software market progress is the increasing usage of automation tools by digital marketing agencies to run advertising campaigns on multiple channels. The management of repetitive tasks for e-mail marketing, social media marketing, and search engine optimization becomes easier with automation tools. The digital marketing vertical has grown because of increasing internet penetration in developed as well as developing countries.

In 2018, North America is estimated to lead the marketing automation software market, owing to the growth of digital marketing and a rapidly increasingly number of start-ups, which will result in a rise in the adoption of such software. Companies in the region are increasingly marketing their products and services on digital platforms, as the penetration of online media in people’s lives is growing. People here are becoming tech-savvy, which is apparent in their shifting inclination toward social media.

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Another reason for the increasing marketing activities on online platforms is the improvement in retail and growth of the e-commerce sector. Further, with developments in IoT technologies and IT industry as a whole, the innovation scope is also increasing. Vendors are offering advanced software to help companies in their marketing activities, which is further taking the marketing automation software market forward.

Marketing automation software is fast becoming essential for B2C and B2B organizations for lead generation and nurturing, making the domain highly competitive. The marketing automation software market is currently witnessing the entry of new players and a decline in software prices. IBM corporation, Oracle Corporation, Inc., Adobe Systems Incorporated, Teradata Corporation, HubSpot Inc, SharpSpring, Inc., Act-On Software Inc., Infusionsoft Inc., SAS Institute Inc. (SAS), and ActiveCampaign Inc. are the key players in the domain.

Topics Covered

Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Solution
1.3.2 Market Segmentation by Enterprise Size
1.3.3 Market Segmentation by Deployment Type
1.3.4 Market Segmentation by Industry
1.3.5 Market Segmentation by Region
1.3.6 Analysis Period
1.3.7 Market Data Reporting Unit Value
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents By country By industry participant By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Solution Cross-channel campaign management (CCCM) Real-time interaction management Lead-to-revenue management (L2RM) Marketing resource management Content Marketing Platform (CMP) Through Channel Marketing Automation (TCMA)
4.1.2 By Enterprise Size Large enterprises SMEs
4.1.3 By Deployment Type Cloud On-Premises
4.1.4 By Industry BFSI Telecom & IT Retail Automotive Hospitality Manufacturing Healthcare Government Media & entertainment E-commerce Education Others
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends Focus on personalized content Use of predictive lead scoring
4.3.2 Drivers Rising adoption of digital marketing Growing social media usage across the globe Impact analysis of drivers on market forecast
4.3.3 Restraints High initial investment Impact analysis of restraints on market forecast
4.3.4 Opportunities Integration of artificial intelligence (AI) with marketing automation software Growing adoption of marketing automation software among SMEs
4.4 Porter’s Five Forces Analysis

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Chapter 5. Global Market Size and Forecast
5.1 By Solution
5.2 By Enterprise Size
5.3 By Deployment Type
5.4 By Industry
5.5 By Region

Chapter 6. North America Market Size and Forecast

Chapter 7. Europe Market Size and Forecast

Chapter 8. APAC Market Size and Forecast

Chapter 9. Latin America Market Size and Forecast

Chapter 10. MEA Market Size and Forecast

Chapter 11. Competitive Landscape
11.1 List of Key Players
11.2 Market Share Analysis of Key Players
11.3 Competitive Benchmarking of Key Players
11.4 Recent Activities of Key Players
11.5 Global Strategic Developments of Key Players
11.5.1 Mergers and Acquisitions
11.5.2 Partnerships
11.5.3 Product Launches
11.5.4 Other Developments

Chapter 12. Company Profiles
12.1 Oracle Corporation
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.1.3 Key Financial Summary
12.1.4 SWOT Analysis
12.2 International Business Machines (IBM) Corporation
12.3 Adobe Systems Incorporated
12.4, Inc
12.5 HubSpot, Inc
12.6 Teradata Corporation
12.7 Act-On Software, Inc.
12.8 SharpSpring, Inc.
12.9 SAP SE
12.10 SAS Institute Inc.
12.11 Infusionsoft, Inc.
12.12 ActiveCampaign, Inc.

For more information about this report visit

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Laura Wood, Senior Press Manager
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Related Topics: Software

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