In a growing business, marketing can be everything. Growth can be hard to come by, and even harder to maintain. So once you start gathering customers and increasing revenue, you’ll naturally be scrapping for any way to keep the trend going. Every business is different, and there are unfortunately no universal truths as to how to maintain growth. But these are five marketing tricks that are likely to help.
Content is key if you want natural exposure online. Indeed as one article looking at marketing tricks for modern companies put it, business owners should “go ballistic with content aggregators.” That’s not necessarily the strategy that always works best, but posting fresh content is still a great step to take. No matter what you’re selling, chances are you (or someone you hire) can write knowledgeably about it, which effectively turns your website into more than a store or business hub – it also makes you a point of reference. Ideally, you’ll be able to post your content on other platforms as well, with links back to your site. Essentially, you’re giving a broader audience a better reason to visit your site than simply to patronize your business.
This is something a lot of business owners might have heard of but not really explored thoroughly. But the basic idea of direct response marketing is simple: you’re presenting the audience with a real-world problem and offering your product as the easy solution. This is different than simply telling people where and how to find you, or blasting your company name and logo to everyone you can reach. It’s a more conversational marketing approach by which you communicate the actual utility of your product. Another benefit is that through direct response marketing a lot of companies actually gather data that reflects how successful an ad campaign can be. This is done by way of giving customers a specific way to access your site and/or buy your product each time you start a conversation. You can track how many site visits or purchases result from that specific method, and thereby determine if the campaign is working.
Visual marketing is still one of the best ways to not only reach an audience, but also to grab their interest and attention as well. This can clearly be seen through all of the visual and video growth on social media these days. Attention spans are dropping and there is already content overload in the internet today. One of the best ways to take advantage of your already published content, is to turn them into infographics and start sharing them on social media. Not only will thing bring more exposure and branding back to your site, it can also help with backlinks and traffic as well. With established content already posted onto your site, simply add your newly created infographic below the content and then add an embed code for other sites to post your infographic and share it around. To make the most out of this process, put in the necessary time to promote your infographic and reach out to industry sites that might want to share it with their audience.
When we look into growth strategies for modern businesses, one thing becomes clear pretty consistently: mobile is king. More and more internet activity is coming from people using mobile devices, and thus it’s become more important for companies to market specifically to these platforms. There are a lot of ways to go about doing this, but the most important and effective is to build an app. This is as important for a modern company as designing a website was five years ago. You’re giving interested customers a way to quite literally have you in their pockets; and beyond that, you’re establishing a direct line of communication to those customers.
Celebrities and well-known entrepreneurs are always getting attention for their expertise and whatever they do in life or business. Imagine if you could big names and authority figures featured on your own website or blog? It’s now possible through the growing concept of expert round up posts. The concept here is simple — reach out to industry experts and top bloggers, having them answer a specific question for your site, then create a large roundup post with all of their answers. The end result is great content for your audience, exposure for everyone your site interviewed and also potentially getting shared by some big authority players in the process.
Acting on all five of these ideas takes a great deal of time and effort – but marketing isn’t supposed to be easy. If you take the time and apply these ideas carefully, you may just get the boost that helps you to keep growing.