The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in the industry have not only revolutionized the way people conduct search, but also changed the way companies optimize and improve their websites and related online sources.
As such, staying on top of the ever-changing SEO landscape is a strong must if a website needs maximum popularity and visibility. Not only an outdate SEO strategy can lead to poor-performing website, it can also lead to heavy penalties which can drag its listings down in the SERPs of Google. If the business heavily rely on its website to generate leads and sales, outdated SEO tactics can mean loss of business and brand recognition as well.
Keep up with the latest techniques and make sure that your strategy is in line with the ongoing trends in the SEO industry. Here are the key takeaways from the infographic below that you should consider if you want to make the most out of your SEO efforts this 2018:
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- More SEO will need to optimize for digital assistants.
- Leveraging the potential of new SERP features.
- The impending debut of the mobile-first index.
- Site speed will become more critical as a ranking factor.
- More development in visual search.
- More SEO will try the effectiveness of ‘link-less’ backlinks.
As the competition to get on top of search engines gets tougher, the need to adapt to these shifts in SEO also increases. If you want to learn more, check this infographic from Digital Marketing Philippines, which discusses the top trends that you should know if you want to improve your SEO strategy this 2018.
Embedded from Digital Marketing Philippines (original image source)