Digital Marketing

9 Innovative Strategies to Generate Leads from Your Business Website

A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work …

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How to Leverage Social Media For Industry Events

Industry events became quite common over the last couple of years. They’re not just an opportunity to meet great people and learn amazing things – but they’re also an opportunity to get a decent social media following, influence and build great relationships. Mastering social media marketing during industry events can be crucial for your growth. …

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3 Methods to Use Instagram for Product Promotion

Do you feel like your brand doesn’t belong on Instagram? Your Instagram feed is peppered with posts and ads for physical products and services. But digital products? You’ve seen maybe two or three posts over the past few months. That’s all. But that doesn’t mean that Instagrammers wouldn’t want to see more from digital product …

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7 Business Intelligence Trends You Can’t Ignore in 2020

Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the …

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