Digital Marketing

6 Ways to Utilize Social Media for Financial Institutions

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

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A Quick Guide to Digital Marketing for Newbies

With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, …

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What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by …

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[Infographic] Do You Need Online Marketing to Get Through COVID-19?

As the deadly coronavirus sweeps through the world, there are huge shifts in consumer behavior and consumption patterns. For obvious reasons, individuals are spending more and more time glued to their screens. A loss of social interaction has created what one may call a void, and online communities may be the way to fill it. …

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How to Start a Marketing Agency (from a 7-Figure Agency CEO)

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Unfortunately, most people don’t follow through with their dreams simply because they don’t know how to get started. In an effort to help people get started, Eric Siu, Single …

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Social Listening: Everything to Know Before You Start

3.8 billion. This is the amount of social media users out there (WeAreSocial, January 2020). In 2020, this represents about 49.5% of the world’s population.  As a result, we see a LOT of fresh data published and shared each day online.  Here’s a snapshot of the estimated amount of information circulating each minute in 2019 …

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How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

With advancing technology, the buyer journey has changed dramatically. Empowered with multiple devices and tools (price comparison platforms, discount shopping platforms, shopping rewards platforms, product review aggregating platforms, etc.), purchasing decisions have become more unpredictable, and the buyer journey has become scattered and spontaneous. One can start a buying journey on Facebook by seeing an …

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10 Creative Ways to Improve Your Email Marketing Campaigns

Say you’re a marketer looking to improve your eCommerce sales. You’ve already done the work to get your business making more sales. You’re part of the 98% of 28 million blogs running their site on the most-preferred platform WordPress, you’ve started an email list, you’ve started posting on social media, you start send weekly emails …

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Martech Stack Optimization: 5 Insights for 2020

Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account-based marketing, affiliate marketing, eCommerce, engagement, live events, syndication, gamification, retargeting, AI and more. As marketing continues to …

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