Digital Marketing

The A-to-Z of Viral Marketing (+ Infographic)

We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. …

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How to A/B Test SaaS Onboarding and Optimize Retention

We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs. A while ago our marketing team at Linkody decided to gather data on how …

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7 Experiments to Significantly Increase Your CTAs’ Conversion Rates

While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes don’t give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who …

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Three Tools to Better Understand Your Site Users and Increase Conversions

Digital marketing is much harder than five short years ago: the competition is tougher across all industries, and consumers are harder to engage. Technology is disrupting the way consumers are interacting with online businesses. Only a few years ago, everything was much simpler: consumers used online search to find products they knew they needed. These …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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