Across the web, you will find hundreds of thousands of articles describing the difference between B2B and B2C marketing and the differing needs of their respective customers. But it can be hard to know which set of data and recommendations to act upon.
This is where a report produced by Marketo, the marketing automation company, comes in useful. They surveyed 2000 consumers globally and found that B2B consumers value brands or vendors that have a deep understanding of their needs, actually care and offer a personalized service much more than B2C consumers.
This makes sense when you consider that B2C consumers have become used to and prefer purchasing via ecommerce stores, which don’t deliver a personal 1-to-1 service. Where as B2B sales are all about the relationship between the vendor’s sales reps and the client.