Putting on an event, marketing an event and more importantly, measuring the impact of your event has never been easy. Enter Bizzabo, a company that is working to become the Salesforce of Events.
Bizzabo is a cloud-based service, the same as Salesforce which invented the Sales Cloud and then we had Marketo that invented the Marketing Cloud, we came and said there needs to be an Events Cloud. Our audience is the event marketer and essentially we’re empowering that marketer to create events that are actually rewarding and impactful for the audiences.
Bizzabo is an all-in-one platform that they use in order to manage the event, in order to promote the event, and in order to execute it. But the secret sauce and the wisdom behind the platform is the fact that it allows the marketer to measure the impact of the events and that’s something that sounds standard, but no one can actually measure.
We know that 24 percent of the marketing budget is invested in events, but they can’t measure it. They literally cannot tell if the event was successful. Were they able to retain customers, acquire customers, and was it because of that event? The platform provides them with a lot of analytics and statistics and insights and recommendations to become better at what they’re doing and grow their business through events that they’re hosting.
We’re providing them those recommendations and we’re at the point right now of incorporating AI and machine learning and the best technologies out there to provide all the knowledge that they need automatically so that they don’t need to do much.
It’s already a very profitable engine for many companies all over the world. We have HubSpot as a customer and WeWork and many others.