It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. bought Myspace-owning Viant. The combined company claimed it had access to more than 1.2 billion […]
Will People-Based Marketing take over? Read More »
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regards to content management.
Learning to use content management martech is biggest educational need for marketers Read More »
Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, and it’s going to further shape the future of how business is done and how relationships are forged between companies and their clients. As I
Two use cases that matter Read More »
VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with which their products were created. But, since 360-degree video VR was initially created as a solo experience, the management of group screenings has not been a top priority. To handle that chore,
WeLens introduces software to manage group screenings of 360-degree video VR Read More »
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Read More »
The massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in the Supreme Court. A case set to be heard in October deals with the ability for law enforcement authorities to obtain location data about suspects through cellphone tower records. However, some
Here’s why marketers should not ignore this Supreme Court case Read More »
People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability to directly match first-party customer and prospect data
People-based marketing requires good people Read More »
Why did Amazon buy Whole Foods? Many speculate that Amazon did so to thwart the mounting offensive from traditional retailers. As the news of the Amazon/Whole Foods deal monopolized press headlines, Walmart announced the acquisition of Bonobos menswear. In 2016, Walmart also bought Jet.com, an online bulk retailer, for $3.3 billion, the largest deal ever for
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods? Read More »
As social media feeds fill with thousands of updates every hour, users have put a premium on original content that is timely and relevant to their interests. Brands looking to engage with consumers on social face getting lost in the noise, or even worse, eliminated altogether by ever-changing user preferences and platform features. All of
Social media automation: Oxymoron or godsend? Read More »
The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and selling ads in squares and rectangles is becoming commoditized, and users
Imagining the possibilities of marketing and artificial intelligence Read More »
