Will People-Based Marketing take over?
It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. bought Myspace-owning Viant. The combined company claimed it had access to more than 1.2 billion […]
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