Agency articles

Why marketing effectiveness ought to undergo a revolution

We often don’t recognise a true revolution until after the event; the gift of hindsight and the lessons of history tell us a great deal. Similarly, for many years, effectiveness evaluation has been retrospective and based on members of a target audience’s “rational” post-analysis of what worked and what didn’t.  But the world has moved …

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Wisebuddah directors launch branded content audio production business

A group of directors from content production company Wisebuddah have announced the formation of a stand-alone audio-only production company called Listen Entertainment, which will help brands take advantage of the growing demand for audio content. Wisebuddah, which produces content spanning audio and film, will continue to operate but its content team will move to the …

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Don’t just write a campaign; get down and dirty in the digital muck

Have you seen The Guardian’s new brand film, “Hope is power”? If not, you should, because it’s a great piece of work that is beautifully filmed while effectively conveying a simple message of how journalism can empower and bring optimism.  I hope MullenLowe’s Laurence Green has seen it. Last week, he warned that ad agencies have …

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Dmexco is failing to attract marketers and agency planners

The future of marketing is being forged in the tech industry, so why aren’t marketers more interested? I’ve just returned to the marketing industry after a couple of years building a travel tech business and last week’s Dmexco trade show was an invigorating and illuminating welcome back. However, amid the frenetic excitement of adtech’s biggest annual show, …

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Ex-Cambridge Analytica psychologist goes into business with ex-Karmarama and Tug chiefs

A former Cambridge Analytica psychologist and two ad agency executives have joined forces to launch a consultancy dedicated to “measurably changing the behaviour of audiences”. Patrick Fagan, a psychologist and behavioural scientist, has co-founded Capuchin alongside Dan Thwaites, a former managing partner at Karmarama, and James Cragg, former managing director at digital performance marketing agency Tug.  Capuchin …

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