Brand articles

UK brands reduce adspend in light of Brexit dithering

UK marketers have recorded a slight reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to the latest IPA Bellwether Report. A net balance of 0.5% of advertisers reported downward adjustments to their marketing budgets for the third quarter (July-September). While this marked the …

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UK and US help drive global martech spend up 22% to reach £95bn

The global marketing technology market has grown 22% to an estimated $121.5bn (£95.3bn), according to accountancy firm BDO and Warc, with the UK and the US combined accounting for more than half of its value ($65.9bn). On average, brands in the UK and North America are spending 26% of their overall marketing budgets on martech, …

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Burger King tweet ‘banned’ for encouraging people to throw milkshakes at Farage

Burger King’s attempt at mocking rival McDonald’s on Twitter has been rebuked by the Advertising Standards Authority for encouraging antisocial behaviour. The fast-food giant had responded to a story in May about McDonald’s in Edinburgh choosing not to sell milkshakes amid concerns that people were buying them to throw at Brexit Party leader Nigel Farage, …

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Trainline’s outdoor ads ‘transform’ into departure boards

Trainline has launched a series of posters that appear to transform into live train departure boards when viewed through a smartphone.  The augmented-reality-ready boards offer live train times and personalised information on how much carbon dioxide can be saved by taking the train compared with travelling by car. The campaign, by independent digital agency Byte, …

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Paid influencer posts should use #ad as ‘bare minimum’

Using the hashtag #ad should be the bare minimum that influencers use to make paid promotions clear on social media, the Advertising Standards Authority has warned.  The UK’s ad watchdog has produced a new report, published today, that reveals people otherwise struggle to identify when paid posts by influencers are ads. It follows an 18-month …

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‘Serious concerns’ over mental-health websites leaking user data to brands

People with mental-health issues are at risk of having their sensitive information leaked to advertisers, a privacy campaign group has revealed.  A new study by Privacy International reveals how popular websites about depression in France, Germany and the UK share user data with advertisers, data brokers and tech companies, while some websites that contain depression …

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The future of advertising could be staring you in the face

There was a time when you could say “The camera never lies” with a straight face. Today, the technologies of what are euphemistically called “digital manipulation” are becoming so sophisticated that we are at risk of not being able to believe anything we see on a screen ever again.  The latest example of this is …

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