Channel: CMO Zone

Why agency communication needs to pivot from reporting to analysis (and how)

As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost per acquisition. And that difference had better far exceed our own pricing. That’s all clients care about at the end of the […]

Why agency communication needs to pivot from reporting to analysis (and how) Read More »

Marketing Day: P&G increasing ads again, AdTheorent’s new ‘cost per incremental visit’ model & how to fix Google Analytics’ Social channel

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Marketing Day: P&G increasing ads again, AdTheorent’s new ‘cost per incremental visit’ model & how to fix Google Analytics’ Social channel Read More »

Snap ad news, an interview with SmartCommerce CEO & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Snap ad news, an interview with SmartCommerce CEO & more Read More »

The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more Read More »

Emerging marketing technologies, local SEO & Facebook ads

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Emerging marketing technologies, local SEO & Facebook ads Read More »

B2B developer marketing, Twitter’s brand strategy director & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

B2B developer marketing, Twitter’s brand strategy director & more Read More »

19 technical SEO facts, PayPal’s new Marketing Solutions & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

19 technical SEO facts, PayPal’s new Marketing Solutions & more Read More »

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