Channel: CMO Zone

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to business leaders focusing on growth, the survey revealed that product improvement and technology were rising priorities among CEOs. “Almost twice as many CEOs are intent on building up in-house technology and digital capabilities

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority Read More »

Gartner report on analytics tools, Pinterest search ads & P2P marketing

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Gartner report on analytics tools, Pinterest search ads & P2P marketing Read More »

Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards Read More »

Instagram redesigns call-to-action bar, mobile-specific fraud & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Instagram redesigns call-to-action bar, mobile-specific fraud & more Read More »

LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data Read More »

ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2 Read More »

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