Channel: CMO Zone

AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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All-new MarTech Today guide: Enterprise Digital Personalization Tools

Channel: CMO Zone, SEO BLOG, SMX & DMD Alerts /

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise

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Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools Read More »

Social media ad fatigue, programmatic TV & holiday email subject lines

Channel: CMO Zone, Marketing Day, SEO BLOG / / 1 Comment

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Social media ad fatigue, programmatic TV & holiday email subject lines Read More »

Fandango movie suggestions via Messenger, Facebook ad news & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Fandango movie suggestions via Messenger, Facebook ad news & more Read More »

Pinterest’s branded-content program, 5 futuristic ad channels & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Pinterest’s branded-content program, 5 futuristic ad channels & more Read More »

5 futuristic advertising channels and the first rule of advertising dynamics

Augmented & Virtual Reality, Channel: CMO Zone, How To Guides: Marketing Strategy, Marketing Strategies Column, SEO BLOG / / 1 Comment

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different places today than we did years ago, but the number of ads isn’t substantially

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AdWords competitive analysis, micro-moments & Facebook ad targeting news

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

AdWords competitive analysis, micro-moments & Facebook ad targeting news Read More »

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