Augmented & Virtual Reality

The retailers and brands delivering first-rate mobile AR experiences

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said …

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Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G revolution: Excitement …

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Chevron storytelling uses purposeful immersive experiences to engage stakeholders

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard …

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Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows …

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AR/VR agency Vertebrae launches web-based AR platform for online retailers

Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that …

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An AR Halloween pre-show invades movie theaters

Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the Noovie ARcade Halloween Experience, it will be available through Halloween night by National Cinemedia, which describes itself as the largest cinema advertising network in North America. Invading 20,800 screens. The rollout covers 20,800 screens …

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