Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t…
Augmented & Virtual Reality
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Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for…
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Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday…
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Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the Noovie ARcade Halloween Experience, it will be available through…
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Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more…
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Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new…