Corporate

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Do a careful read of the article and ask yourself, “What could be improved on this topic?” Maybe there are gaps in the existing article, or things that aren’t covered well ― or covered at all. Maybe the content would benefit from interviews, research, or additional statistics. For example, for a trends article, you could

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The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer.  In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on

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How To Wow Prospective Employers… and Yourself

Job Hunting Insights There are the obvious moves – having a well-crafted and punctuation-perfect resume and LinkedIn profile, doing your research on the company you’re talking to, sending a thank-you note after the interview (at which you hopefully didn’t tell an inappropriate joke). But here are a few other vital qualities that prospective employers look

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Chief Customer Officer and CMO are a perfect couple

Like any relationship, however, the CMO-CCO partnership may take some work in the beginning to create a cohesive, fruitful bond. The starting point should be recognizing that both executives share big goals — increasing revenue, delivering better products and engendering more profitable and longer-lasting customers. Then it’s a matter of zeroing in on the synergies

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How Machine Learning is Transforming Shopping

Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step

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How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together

The time is overdue for Silicon Valley’s power-brokers to step up and apply their transformational energies to solving the embarrassing issues that have been plaguing the tech sector. Our tech industry has never been a fan of slow, evolutionary change. It shakes up the status quo. It takes risks. It embraces bold moves. And that

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Inside Act-On: A Run for Fun and Community Service

The poet Wendell Berry once wrote that community was something only really felt and forged in overwork – something we created through our service to others: “We are connected by work even to the places where we don’t work, for all places are connected; it is clear by now that we cannot exempt one place

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Lessons in Career Disruption—5 Tips for Moving From a Corporate Job to a Startup

By Keith Crerar Everyone remembers the first day at a new job. Mine was in March 2015. After spending close to a decade working for a publicly traded company, at age 40 I decided to move to a startup at age 40—about the same time other guys are locked in midlife crisis and buying motorcycles.

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