Facebook: Marketing

Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us

A-Post to MarTech Today, A-Post to Search Engine Land, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: News Feed, Facebook: Open Graph, Facebook: Privacy, Facebook: User Interface, SEO BLOG / Good To SEO

Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours yesterday answering questions from over 40 members of the US Senate Commerce and Judiciary Committees. This appearance, and another one today with the US House Energy and Commerce Committee comes five months after Congress first grilled the lawyers of Facebook, Google and Twitter on the […]

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Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

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Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and

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Facebook & Instagram ads granted accreditation by the Media Rating Council

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, SEO BLOG, Social media marketing / Good To SEO

After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for both Facebook and Instagram’s desktop and mobile web sites, and mobile apps. “We recognized the

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Facebook is now giving users the option to remove apps in bulk

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal: Privacy, SEO BLOG, Social media marketing / Good To SEO

Facebook has rolled out a new option that allows users to remove apps in bulk from their profile settings. The new feature, which is accessible on mobile and desktop, will not only remove the apps but also will offer the option to delete any posts the individual apps have made to a user’s profile, TechCrunch

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Facebook updates terms and data collection policy to be more ‘clear’

Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Marketing, Facebook: Oculus VR, SEO BLOG / Good To SEO

Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. The company says it’s trying to make things “clearer” and that it’s not asking for “new rights to collect, use or share

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Facebook CEO Mark Zuckerberg will testify before Congress next week

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Facebook Chief Executive Officer Mark Zuckerberg will testify before a key House panel next week, the Congressional House Energy and Commerce Committe announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face questions about Facebook’s data privacy practices. “This hearing will be an important opportunity

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Facebook’s new Custom Audiences permission tool will require user consent confirmation

A-Post to MarTech Today, Channel: Social Media Marketing, Email Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, SEO BLOG / Good To SEO

Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it

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Facebook quietly removes ad filter to target users based on their relationship preferences

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Legal: Privacy, SEO BLOG, Social media marketing / Good To SEO

Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to

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Facebook ends the Explore Feed less than 4 months after its launch

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, SEO BLOG, Social media marketing / Good To SEO

After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October, Facebook’s Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests. It arrived after news feed algorithm tweaks that prioritized

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Facebook CMO Gary Briggs is retiring

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Marketing, SEO BLOG, Social media marketing / Good To SEO

Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years after leaving Google to join the company, he announced on Tuesday. In addition to traveling and working with other companies as an advisor or board member, “I plan to help the Democratic

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