Google Analytics Segmentation

Google’s new Conversion Probability metric

Artificial Intelligence (AI) for marketing, Google Analytics Segmentation, Machine Learning for Marketing, SEO BLOG /

Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I’m reviewing a different type of Chart today since while reviewing Google’s Demo Account while working on some new learning materials for our members I noticed the intriguing new Conversion Probability feature Beta. Here’s what it shows for the […]

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Guide to Using Advanced Segments in Google Analytics

Google Analytics Segmentation, SEO BLOG /

10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify potential improvements to site page templates to test. Segments are powerful since they help you

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