How do you go viral without social media? Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC Studios and aired on the ABC network in the US. The show was also distributed […]
When the producers of Lost created a start of the art marketing campaign Read More »
It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels but that’s just not true and most of these people are selling tactical solutions, they
how spreading budget across media compounds results | Read More »
A manifesto and ten point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media.
