Machine Learning & Artificial Intelligence

Will autonomous vehicles provide the next screens for publishers and advertisers?

If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck hurtling down the highway with no one at the wheel. But, from a marketer’s point of view, the good news is that all those self-driving vehicles — including trucks — will essentially become moving living rooms. And

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Linqia unveils ‘first’ platform for predicting influencer engagement

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram,

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Learning to use content management martech is biggest educational need for marketers

According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regards to content management.

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Snaps launches a Marketing Cloud for chatbots, messaging and emojis

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service Conversational Marketing Cloud, which lets marketers create chatbots, emoji keyboards and custom iMessages. The platform has been in beta testing with selected brands — including Nordstrom, Nike Jordan and Marriott Rewards — for the last year

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