Marketing Tips

More People Open Marketing Emails on Thanksgiving than Black Friday, Study Finds

Marketing Tips, SEO BLOG /

With Thanksgiving, Black Friday, Cyber Monday and Small Business Saturday among the biggest sales days for businesses, research from small business email marketing solution Constant Contact shows consumers are opening less and less email marketing messages on Black Friday. However, these same consumers aren’t shy about checking those emails on Thanksgiving (Nov. 23, 2017 in […]

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What Your Small Business Can Learn From the 50 Most Engaged Brands

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Amazon is the company that’s most engaged with customers, according to a recent report. And small businesses can potentially learn some important lessons from the retail giant and other big names that focus on customer engagement. Forbes Insights partnered with Pega to compile the list of the 50 most engaged companies, which also includes Google’s

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The Trend of One Stop Shops in Influencer Marketing

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Managing influencer marketing campaigns doesn’t have to be complicated. In fact, a new trend of one stop shops for influencer marketing could make the process a whole lot easier for brands. Small Business Trends spoke with Neil Henderson and Marco Pimentel of Assembly at the recent Influencer Marketing Days conference in New York City’s Times

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The Power of Influencer Marketing in Ecommerce

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If you have an ecommerce business, you might want to consider utilizing influencer marketing to increase brand awareness and advocacy. In fact, experts believe that influencer marketing is the next big trend within the ecommerce marketing space. Small Business Trends recently caught up with Katie Manley, Rhiona Sullivan and Courtney Sneed of Pepperjam at Influencer

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The Key to Influencer Marketing Success is Targeting the Right Audience

Marketing Tips, SEO BLOG /

So you’ve created an influencer marketing campaign. You found an influencer with tons of followers. You crafted the perfect message. You gained lots of impressions. But you didn’t notice any real results for your brand. So what went wrong? In many cases, the answer is that the brand didn’t target the right audience. Small Business

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The Importance of Relationships Between Influencers and Brands

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Brands that overlook the human element of influencer marketing are missing the point. It’s not about simple product placement. It’s about real relationships. Small Business Trends had the opportunity to speak with Joe Gagliese of Viral Nation at the recent Influencer Marketing Days conference in New York City’s Times Square. Viral Nation is an influencer

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Infusionsoft Targets Small Businesses with New Landing Pages

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Infusionsoft has launched a new product designed to allow users to create striking and mobile-responsive landing pages quickly and efficiently. Infusionsoft says its new Landing Pages are attractive and can be custom built to help businesses capture new leads. The pages comes with a gallery of easy-to-use templates and are free to use, the company says. A landing

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The Challenge of Making Sure Your Influencer’s Followers Are Human

IMDays, Marketing Tips, On Location, SEO BLOG /

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of

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