Marketing Tips

If You Have an Event, Here is How to Drive Traffic to the Landing Page

Your event landing page has 10 seconds to capture a visitor’s interest. That’s not a lot of time to spark an event-goer’s imagination and hold their attention. How do you strike a balance between eye catching design, strong messaging for why attendees should come, and the value they’ll get all on one event landing page? Ronnie …

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Hair Raising Halloween Trends and Events For Your Business

You have only to look at the stats to see how Halloween has exploded in recent years. Halloween spending on decorations and costumes is almost $6 billion annually, according to the National Retail Federation. Businesses of almost every type — retail shops, food businesses, insurance agencies, garden centers, marketing companies, and professional offices — can …

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10 Ways Your Small Business Can Use 90s Nostalgia Marketing

Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted  99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing. “Tapping into a consumers’ memories is one of the most effective ways to connect on an emotional level,” she writes. “But, it’s not …

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What is Retail Merchandising and Why does It Matter?

We’re living in a visual age. As a result, the way retailers merchandise their store can have a big effect on sales. Keep reading to learn more about retail merchandising and get tips for effectively merchandising your store. What Is Retail Merchandising? Merchandising refers to the way you display products in your store. For example, …

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Using AI to Sell: Machines, Not Marketers are Getting Customers to Buy

Artificial intelligence (AI) is already hard at work affecting every consumer’s daily choices. Sophisticated AI algorithms are constantly scraping, logging and cross-referencing. As a result, they can use this data to figure out the best ways to exploit their emotional hot buttons.  And all this happens in fractions of a second. This may alarm you …

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10 Fall 2019 Digital Marketing Conferences You Don’t Want to Miss

We’re heading into the final quarter of the year, but it’s no time to slow down. If anything, it’s time to ramp up — elite, unicorn digital marketers plan to finish strong, powering through to complete their business goals and continuing (always) to improve and add on to their skill set. That’s exactly why the last few …

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