Mobile Marketing

Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Amazon, Amazon: Amazon Echo, Channel: Retail, Google, Google: Google Home, Mobile Marketing, SEO BLOG /

Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and […]

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Alibaba’s UC browser beating Google Chrome in Indian mobile market

Alibaba, Channel: Mobile Marketing, Google, Google: Chrome, Google: International, Google: Mobile, Mobile Marketing, SEO BLOG /

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets. Chrome is the most widely used browser in the world, with more than 1 billion users. Globally, Chrome has a

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First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year

Channel: Mobile Marketing, Facebook, Google, Mobile Marketing, Search Marketing, SEO BLOG, Social media marketing /

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1 billion, compared with $32.7 billion a year ago. In the second quarter, they were $20.8 billion. Revenues were almost equally divided in Q1 and Q2. Year-over-year quarterly growth was 23 percent, while sequential growth was 7.4

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The upcoming mobile app Monday: Be prepared

All Things SEO Column, Apple, Apple: App Search & Universal Links, Channel: Mobile, Google: Android, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search /

The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our

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AI marketing and the journey through the uncanny valley

Channel: Martech: Marketing, Chat & Text Messaging Apps, Internet Marketing, Machine Learning & Artificial Intelligence, marketing automation, Mobile Marketing, Retargeting & Remarketing, SEO BLOG, Sponsored Content, Statistics: Online Behavior /

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even

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The lowdown on driving app downloads with Universal App campaigns

Channel: SEM, Google, Google: AdWords, Google: Mobile, Mobile Marketing, Paid Search Column, Search Ads, Search Ads: Mobile Search, SEO BLOG /

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for

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A case for websites serving developing countries

All Things SEO Column, Channel: Mobile, Google: Accelerated Mobile Pages / AMP, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search, SEO: Site Speed /

Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing

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5 Key Questions To Help You Decide When To Gate Content

Content marketing, Demand & Lead Generation, Digital Marketing, digital marketing strategies, Inbound Marketing, marketing automation, Mobile Marketing, SEO BLOG /

As you can see, we’ve also developed a great decision-tree infographic you can use to help you understand when and when not to gate. Let’s walk through the five questions. #1 Is this a “contact us” opportunity? These are typically found at the bottom of the funnel and are a clear signal of serious buying

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Email Marketing Trends to Watch Out for in 2018

Advertising, email campaign, Email Marketing, Mobile Marketing, SEO BLOG /

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content

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New formats are infusing digital ads with creativity that gets results

A-Post to MarTech Today, Channel: Video, Mobile Marketing, Mobile Marketing: App Promotion Ads, native advertising, SEO BLOG, video /

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising

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