A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. […]
Report: Apple buys voice tech platform PullString Read More »
Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the
3 reasons chatbots are transforming the automotive industry Read More »
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the acquisition of analytics firm Crunch Data and its CrunchBot. Over the last four years, SVP of Strategy Management Drew Clarke told me, Crunch Data has partnered with the Philadelphia-based Qlik, embedding its bot into the
BI provider Qlik buys Crunch Data and its bot Read More »
A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention. Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand.
How one marketer uses a chatbot to retain customers Read More »
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of information
Quick guidelines for getting users info they need in chatbots Read More »
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of
Google ushers in the Age of Conversational Ads with the launch of AdLingo Read More »
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson is designed to create an expanded platform for brands that can handle customer service, custom bot creation and more. What each company brings. Conversable founder and CEO Ben Lamm told me via email that his
LivePerson boosts its automated conversational capabilities with Conversable acquisition Read More »
Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and manage an SMS aggregator service from hundreds, inside Responsys. SMS services by carriers are geographically
Oracle Responsys launches first SMS aggregator marketplace Read More »
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help its fledgling video advertising business, and support for Apple’s Safari View Controller, which would enable people to block ads on publishers’ sites accessed through Reddit’s iOS app. The social network
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even
AI marketing and the journey through the uncanny valley Read More »
