Reports & Analytics

Rethink Marketing Podcast: Focus on the Funnel

What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems

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How to Boost Your Marketing Analytics Skills

Subscribe. These two curated newsletters gather up a slew of great articles and resources about applied analytics, especially applied marketing analytics. The Full Monty: This is a curated newsletter and/or a podcast. There are plenty of analytics-related articles mentioned here and a ton of other stuff of interest to marketers. Azeem Azhar’s Exponential View: This Sunday newsletter

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The 7 Podcast Episodes You’ll Reference in 2018

The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as

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Improve Sales, Marketing, SEO and more with Sales Call Analysis

This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: What are people trying to learn from analyzing all these sales conversations? Amit Bendov: Sales is a pretty complex craft. There’s a lot of things that you need to do right. Anything from being a good listener,

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Engagement Insights Easily Delivers Marketing Metrics You Care About

The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social  Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by

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Know Your B2B Marketing Metrics: Measure Your Way to Success

Many of us who were kids in the ‘70s have strong memories of being taught that The Metric System was on the way. As we memorized facts like how many centimeters are in a foot, we were told that we’d soon be thinking about distance in terms of meters rather than yards and that we’d

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