The View from England

After Magento 1, build something special

Magento stopped supporting version 1 this month. Many ecommerce businesses running Magento 1 will be looking for alternatives. There is no shortage of recommendations and advice. Leading contenders include Shopify, WooCommerce, and Open Cart, among others. All have strengths and weaknesses. No-hassle ecommerce? Take Shopify. Its marketing materials claim to take the hassle out of …

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Cultural changes affect all merchants — ecommerce and brick-and-mortar

Now that the holidays are over, it is time to review your business. In my December post, I suggested that January and February was a good time to do this. I suggested capturing critical holiday sales data to help with this analysis. A business is not isolated. It must evaluate internal capabilities as well as …

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Address potential business conflicts during good times

Very often people launch businesses with friends and family. The reason, typically, is that friends and family are trustworthy.  But what happens when things go wrong, or when people disagree? In the U.K., many small ecommerce businesses are set up as limited companies. The structure is the legal equivalent of U.S.-based C or S corporations …

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Accessing Amazon’s and eBay’s delivery services

An unexciting but important part of ecommerce is shipping. A sale is not complete until the customer receives the goods. Yet all too often we search for the cheapest delivery method. Indeed some of the more sophisticated order management systems measure the dimensions, weight, and destination of every parcel and then compute the cheapest delivery …

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