Things You Didn’t Know

Marketing Pros Struggling with Attribution, New CallRail Survey Reveals

While marketing attribution offers many benefits for businesses, common mistakes can take place that could skew the understanding of marketing outcomes. A survey by CallRail reveals that 39% of marketers lack insights into the effectiveness of their campaigns. Marketing today is more complex and broader than ever before. Marketers face more choices, more channels, and …

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Onshore Outsourcing Teams Are Better Than Offshore – Here’s Why

Developers remain scarce. For example, you might find less experienced ones satisfactory with trial and error. And ‘guess and check’ methods may work too. These observations come from innovation think tank FourSight. As a result, the company further asserts that senior-level devs tend to go deep into solutions. For example, they strongly prefer to get …

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The Boots to Business Reboot Classes are for Veteran Entrepreneurs

Soldiers, while they are still serving or after their tour of duty, make great entrepreneurs. In order to make their transition to civilian life more seamless, Boots to Business|Reboot (B2BR) Classes will teach vets the knowledge they need to start a business of their own. Boots to Business (B2B) is an entrepreneurial education and training …

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Paysafe Mobile Pay Lets You Take All Sorts of Payments Anywhere

Small business owners increase investing in mobility options to delight their customers. They also do this to improve operational efficiencies. As a result, when you look for solutions to make your customers happy, check out this good news for you. Paysafe, a leading global provider of end-to-end payment solutions, launched Mobile Pay, its new cutting-edge …

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Your Employees Only Use 27% of Their Day Doing Skilled Work

Your best employees may only be doing their best work about one-quarter of the day. A new survey from Asana finds employees, on average, use 27% of their day doing skilled work. Another 13% is used for strategic planning. But that leaves another 60% of their day. What’s occupying that time? A lot of wasted …

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