Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll be able to add structured data yourself, so Google can show a rich snippet.
A normal snippet of a recipe looks like this:
You see a title, a URL and a description of a page. If you add structured data to your page, Google (or another search engine) can transform your snippet into this:
So the structured data you add can show up in the snippet. For recipes you can add ratings and reviews, cooking time, calories and an awesome picture. Not only for recipes, but also for books, movies, articles, products etc. structured data exists.
Rich snippets let your page stand out from the other search results in Google. And if your page stands out in the search results, chances are much higher people will click on it.
Adding structured data is not very hard, but you do need to know what you’re doing. After some training, everyone should be able to add structured data and get rewarded with those desired rich snippets!
We’ve created a very practical online training in which we take you through all the steps of adding structured data to a site. We’ll first explain the theory and then we’ll show you screencasts that will guide you through the steps you need to take. We’ll discuss multiple strategies you can use to add structured data to a website. Some strategies are more advanced (and more daunting) than others. At the end of the course, you’ll be able to add structured data in multiple ways. Just choose which strategy fits you best and start working on those awesome rich snippets yourself!
The structured data training will be available as of June 29. You can purchase the course for the introductory price of $119 until July 2. You’ll get access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress every 3 months.
Not the right training for you? We offer lots of other SEO courses. See which one fits your needs best!