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AS IF Magazine and Media Group is growing and we are seeking a Digital Marketing Manager with a proven track record to lead the expansion of our online presence by providing a wide-range of digital marketing needs in order to manage our digital platform, ensuring the success of our business objectives and that of our clients.

Responsibilities and Key Tasks include:

• Manage website content, images and cms tools including updates and user experience.

• Work with the senior management to develop and implement digital advertising offerings and new digital display ad units, expanding on our sales tools and digital media kit.

• Provide SEO activities related to content, link building, tags and keyword strategy to increase rankings and traffic flow.

• Research and implement search engine optimization recommendations.

• Grow the print and online subscriber base through SEO, SEM and email marketing.

• Manage a digital content strategy and posting schedule that increases website traffic, subscriptions, e-commerce sales, email acquisition and brand awareness.

• Manage and oversee daily social media posts on Facebook, Instagram, Twitter, etc.

• Update and manage newsletter and email blasts.

• Support and manage e-commerce initiatives, product launches and online marketing strategies for digital sales.

Increase web traffic, brand and content awareness:

• Collaborate with internal teams to improve the web conversion funnel and optimize user experience.

• Develop and support campaign editorial calendars, analytics reports, contests/sweepstakes, and social-media related proposals.

• Research and implement search engine optimization recommendations.

• SEO activities related to content strategy, link building and keyword strategy to increase rankings.

• Track editorial traffic by story, to determine audience spikes and partner impacts.

• Work with design team to manage social media presence of Facebook, Instagram, Twitter, etc.

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Qualifications:

• Bachelor’s degree in marketing, communication, or related field

• Minimum three year’s work-related experience managing digital marketing activities including advertising and SEO.

• Experience working with CMS website and email marketing platforms such as MailChimp.

• Familar with all types of digital display units and digital media offerings.

• Proven ability to create and execute comprehensive social media campaigns that create meaningful engagement.

• Analytical and creative mind required.

• Excellent verbal and written communication skills.

• Must be able to multi-task and effectively manage the timely delivery of work against short deadlines.

• Ability to communicate and work effectively with business, artistic and technical people.

• Knowledge of Adobe CS, and media editing software.

• Working knowledge of social media measurement tools and analytical tools such as Google Analytics, Omniture, etc.;

Qualified candidates please submit cover and resume.

All applicants will be held in strict confidentiality.



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