Facebook Messenger Ads are going global

facebook messenger ads designs
facebook messenger ads designs
Spread the love


Facebook will start pushing more adverts out to users due to running out of space in news feeds

Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to its users. Messenger ads have been rolled out because Facebook’s chief financial officer, Dave Wehner, admitted that the company was about to hit the limit of how many ads it can get into users’ News Feed.

Facebook began testing this feature last year with brands in Australia and Thailand, before fully expanding it to businesses globally. According to Techcrunch, later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. These ads will appear between the threads in your inbox, not in your conversations. By clicking the ad you will be taken to the company’s website or their Messenger chatbot.

They also revealed the way the ads are displayed will depend on ‘how many threads a user has, the size of their phone’s physical screen and the pixel density of the display’. Advertisers can purchase these ads through Ads Manager or Power Editor. The ads will use the same Facebook targeting measurement tools as other advertisement options.

What impact will this have for businesses?

Facebook is opening up new opportunities for marketers to expand their reach and drive more results. Every month more than 1.2 billion people use Messenger, giving advertisers plenty of opportunities to reach and influence potential customers. Businesses will also have the advantage of the ad appearing in a conversation setting outside of their newsfeed, which could increase the click through rate.

READ ALSO  Best of 2017: Our top 5 articles in PPC

If you are looking for ways to improve your Facebook Marketing check out our social media marketing toolkit to help you create full proof social strategies. The toolkit includes step-by-step guides and resources to help deliver real results.



Source link


Spread the love

No Comments, Be The First!

Your email address will not be published.