Facebook Marketing

Facebook’s 24 + 1 policy and how it’s impacting brands

Facebook Marketing, Facebook Messenger, Messenger Apps, Social media marketing /

Incorporating the latest Messenger updates will help you drive business success As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook’s 24 + 1 policy. However, you can still take advantage of this narrow time frame, boost marketing efforts on the platform, and connect strategically with consumers. […]

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A detailed guide to advertising on Facebook Messenger

chatbots, Facebook Marketing, Facebook Messenger, Social media marketing /

Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted that the time spent on social media and messaging apps increased by a stunning 400%.

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News Roundup 10th May 2019

Advertising regulations, digital advertising, Facebook, Facebook advertising, Facebook advertising changes, Facebook Marketing, Google, Influencer marketing, Social media marketing /

Consumers don’t trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google’s new consumer privacy plans, Facebook removes “dangerous users”, digital ad revenues top $1bn, Facebook political ad warning and Singapore passes ‘fake news’ law. This week has seen a number of big

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3 reasons Facebook Ad testing is essential

Facebook advertising, Facebook Marketing, Social media marketing /

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party

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7 Marketing Strategies that Work to Increase Conversions

brand ambassadors, conversion rate, conversions, E-Commerce, e-commerce app, Facebook Marketing, interactive email content, live chat, Marketing Strategies, Marketing Strategy, pop-ups, video content, Video Marketing /

Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your

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Updated guide to Facebook advertising placements [Infographic]

Facebook advertising, Facebook advertising changes, Facebook Marketing, Social Media /

One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences. Before

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Facebook vs. Instagram advertising: which one’s better for your business?

Facebook Marketing, Instagram marketing /

Instagram Vs. Twitter: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on the platforms that are best for their business. Let’s be honest, social media marketing is

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5 Simple Steps for Using Facebook Groups to Grow Your Business

facebook algorithm, facebook community, facebook groups, Facebook Marketing, MarketingNews, SmallBusinessNews, SmallWebBusiness, SocialMediaNews /

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less

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